PEMASARAN ATRAKSI WISATA PASAR WADAI RAMADHAN KOTA BANJARMASIN PROVINSI KALIMANTAN SELATAN

Abstract

The problem studied concerns the Marketing Strategy Aspects of the Tourism Object of the Banjarmasin Wadai Ramadhan Market. In order to find out the Tourism Attraction Marketing Strategy for the Banjarmasin Wadai Ramadhan Market Tourism Attraction which is being implemented whether the Banjarmasin Wadai Ramadhan Tourism Market Attraction Marketing target is on target or not. The research object is the Wadai Ramadhan Market Tourism, South Kalimantan Province, Banjarmasin City as the research object. The research method used is to ask questions in the form of the aspects of the Tourism Attraction Marketing Strategy of the Banjarmasin Wadai Ramadhan Market and the Target aspects of the Banjarmasin Wadai Ramadhan Tourism Market Attraction Marketing Targets. The results of this study found that there was no optimality in carrying out the Tourism Attraction Marketing Strategy for Wadai Ramadhan Banjarmasin Market and the Target aspects of Tourism Attraction Marketing for Wadai Ramadhan Banjarmasin Market. The conclusion from the study of the tourism object of the Banjarmasin Wadai Ramadhan Market Tourism Object in terms of Marketing Strategy and aspects of Marketing Targets is that it is better to apply the theory of application of tourism objects. The advice from the results of the research that I can convey is to divert the marketing targets and the Marketing Strategy for Tourism Attractions at the Wadai Ramadhan Banjarmasin Market.